SAMU
MELLA-AHO
SAMU
MELLA-AHO
Brands that tell you stories are the ones remembered
Brands that tell you stories are the ones remembered
Brands that tell you stories are the ones remembered
Third year marketing student in Aalto University
Third year marketing student in Aalto University
Vice Chair – Aalto Marketing Society
Vice Chair – Aalto Marketing Society
Especially interested in brand strategy, culture and creative work.
Especially interested in brand strategy, culture and creative work.
Samu Mella-Aho
I didn’t always get marketing
I didn’t always get marketing
Before studying it, I had a lot of assumptions about what marketing was. What changed my mind was realizing where it sits: right at the intersection between a business and the people it wants to reach.
Before studying it, I had a lot of assumptions about what marketing was. What changed my mind was realizing where it sits: right at the intersection between a business and the people it wants to reach.
It is where understanding a customer turns into reasons to choose one company over another and where those reasons can turn into relationships that last.
I am a continuous observer and it tickles my brain to learn about cultures and the reasons behind consumers choosing what to consume.
My favourite part of continuous learning is that learning doesn’t stop when class ends. I walk out of the classroom and become a consumer again. The ad at the metro station is suddenly targeted for me. The brand I automatically reach for at the grocery store becomes a question. Even the suspiciously well-targeted Instagram ad in my feed becomes part of the on-going lesson.
My favourite part of continuous learning is that learning doesn’t stop when class ends. I walk out of the classroom and become a consumer again. The ad at the metro station is suddenly targeted for me. The brand I automatically reach for at the grocery store becomes a question. Even the suspiciously well-targeted Instagram ad in my feed becomes part of the on-going lesson.
My favourite part of continuous learning is that learning doesn’t stop when class ends. I walk out of the classroom and become a consumer again. The ad at the metro station is suddenly targeted for me. The brand I automatically reach for at the grocery store becomes a question. Even the suspiciously well-targeted Instagram ad in my feed becomes part of the on-going lesson.
Things I’ve done
Things I’ve done
Thoughts/writing/cultural interest
Thoughts/writing/cultural interest
Thoughts/writing/cultural interest
Photography gallery
Photography gallery
Photography gallery
Fictional project exploring how I approach marketing problems – from observation to strategy and execution.
Fictional project exploring how I approach marketing problems – from observation to strategy and execution.
Fictional project exploring how I approach marketing problems – from observation to strategy and execution.
Get in Touch
Get in Touch
Get in Touch
Based in Helsinki
Based in Helsinki
